PROCESS
Brand positioning
What is an end-to-end sleep company, anyway?
Consider the impact on customer lifetime value if Casper were to offer baby mattresses.
The brand could be involved in providing great sleep to people from end-to-end of their lives, and at every mattress buying opportunity in between.
Welcome your child home on their baby mattress!
Your child graduates to a 'big kid bed'.
They move out, go to college, have their own furniture.
.png)
They find a partner to share a new bed with.
Repeat.
User research
We knew nothing about what it's like to be a parent.
So we interviewed people who change diapers on a daily basis.
Bryan and Rachel Rose
Parents to Lucy (3 months)
Diana Flutie
Childhood Sleep Consultant
Natalie Colombo
Parent of Brooks (9 months) and Wylie (2 years)
findings
It's not about the crib.
Cribs are often passed down from friends and family members, while mattresses are purchased new each time.
Safety is truly priority #1.
Sudden Infant Death Syndrome (SIDS) is a serious concern when it comes to product design.
There's no competition.
No brand 'owns' the baby mattress space at the moment.
Empathy map
.jpg)
Opportunity Diagram
A very true meme
visual design
Why a zebra?
Casper believes the key to developing great sleep habits is to start before bad ones have the chance to creep in.
And we know that if we can help the next generation to be great sleepers, parents sleep better too.
Just like zebras, families sleep best in a herd.
Earliest zzZebra doodles
Iconography
Brand Logo
Brand tag identity
Product Material Patterns
web screens
Sketch
Wireframe
Final Screen
website
Product Page
(click to enlarge screens)
web screens
Sketch + notes
Current design inspiration
Final Screen
